Josh Robertson Joins NARI Panel Discussion in Austin: The Business of Building: A Systems, Strategy & Success Panel
Strong craftsmanship has always been at the heart of great building. But in today’s market, craftsmanship alone is not enough to sustain long-term growth. Behind every successful firm is a well-structured business foundation, systems, processes, and strategy that support consistent performance and scalability.
Our Regional Director, Joshua Robertson, will join fellow industry leaders as a panelist for an upcoming NARI Builder Panel Discussion in Austin, titled The Business of Building: A Systems, Strategy & Success Panel. The conversation will focus on how leading firms are navigating operational challenges while building more resilient businesses.
Tues, Mar 10, 2026
11:00 AM to 1:00 PM
The Marketplace, 7727 Burnet Rd,, Austin, TX 78757
A Conversation About the Systems Behind the Work
While great projects are what clients see, the panel will explore the infrastructure that makes those projects possible. Topics will include:
• Integrating technology to improve project coordination and efficiency
• Building streamlined operational workflows
• Developing effective sales processes
• Implementing disciplined project management systems
• Creating financial clarity that supports sustainable growth
Together, these strategies help construction and design-build firms move beyond project-by-project success and toward long-term stability.
Industry Leaders Joining the Discussion
Joshua will be joined by a group of respected professionals from across the Austin design-build community:
Moderator: Diana Skellenger – Skelly Build
Panelist: Alexa Messer – Messer Design+Construction
Panelist: Frank Farkash – Moontower Design Build
Panelist: Janine Starr – J9 Homes
Each brings a distinct perspective on how systems, strategy, and leadership intersect within growing residential construction businesses.
- $RSVP to attend The Business of Building: Systems, Strategy & Success
About Proform Builds
Proform Builds is a luxury custom home builder operating in Seattle, WA and Austin, TX. Known for its uncompromising attention to detail, quality materials, and timeless design. Contact Proform Builds to learn how we bring elevated design and transparent process to every build.
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Proform Builds | Luxury Home Builders in Seattle & Austin
+1(206) 910-0303
info@proformbuilds.com
Seattle
701 NE Northlake Way
Seattle, WA 98105
Austin
1615 W Koenig Ln
Austin, TX 78756